This was one of my best presentations on the topic of the music flat rate - the PDF and more details are here.
From the intro on the A2N Berlin
site:
"Digital music is in a serious gridlock: everyone is using it, very few
are paying for it, and nobody except for Apple has yet succeeded in
making a business of it. At the same time, broadband penetration in Europe is exploding, mobile
devices are getting ever more powerful, and almost a Billion people
will be always-online at high speeds, within 2 years, sharing music on
social networks and via all kinds of digital networks. Attempts at making ISPs and telecoms reponsible for solving the
business model problems of the industry have failed, 95% of the Digital
Natives in Europe are guilty of copyright infringement, and this logjam
is becoming a major cultural, political and economic issue. Meanwhile, flat-rated, collective music licenses for the digital music
are being trialled in Denmark, the Isle of Man, Turkey and China. For
the past 6 years, Gerd Leonhard has been suggesting that Music on the
Internet needs to be licensed like Radio: collectively, publicly and
compulsory, and a revenue-sharing basis, so that a new, web-native
music ecosystem can unfold..."
One of my favorite musicians (and fellow Berklee guitarist) John Mayer has recently launched a new site that makes very interesting use of augmented reality concepts. All you need to do is allow the flash player access to your web-cam, print out a single page with the control icon, and follow the instructions. I liked it so much I made a short video about the experience - this kind of thing will be big, no doubt; in fact, I think it will be one of those key 'new generatives' that could well be offered in premium packages going forward... stay tuned!
Wired has a related video that shows how John made the material used for this
Many of you may have already downloaded my free Music 2.0 book as a PDF, or read it on the iPhone using Instapaper via my very basic mobile page, or even purchased the dead-tree version (note that Amazon is sold out now, all future orders should be done only via Lulu.com)
Today, I am delighted to announce that a much better mobile-optimized version of the book is finally available here - and yes, it's still free. However, I really don't mind if you make a payment for the free PDF via Lulu.com;)
As you can see, below, this includes all of the chapters in an easy-to-read, mobile-native format, and all kinds of ways to share it via eMail, Twitter and Facebook. The best thing is, however, that you can now add all of the chapters of the book to your Instapaper app (iPhone only, I think) with just one click, and then read the whole thing offline, as well. Way cool! We are also working on a 'real' iPhone app.
Note: Instapaper was covered on the new Indicatr site, yesterday, as well). Please spread the word - and don't forget: if you are entirely and utterly mobile-only you can track most of my tweets and shared items here.
Today, Jeff Pulver's 140 Character conference in London presented a whole new challenge to me: make a presentation on "The Future of Content" with less than 140 characters i.e. in true twitter style (at least as far as the headlines and bullets are concerned), and deliver it in 10 minutes. At least, that is the challenge I prescribed to myself - and those are usually the hardest. Talk about a tall mission: here are those 140 characters - see if you can make any sense of it. My own, personal favorite: the music is 404 (page not found). And GWHTLC (glad we had this little chat;)
A passion for music and obsessive guitar-playing (me, here... yes, that was some time ago, and Jonathan, here), passion and fire for public speaking (me, him), a deep curiosity about 'the future of ..............(fill-in blank here)', and a vast network of great connections to some very interesting people, around the world (see Jonathan + himself, me + myself)
So over a few beers i.e. 'Mass' and Brezels & Ente (aka duck) at the Oktoberfest, it transpired that we both also have a serious passion for entrepreneurship and startups, and both of us are constantly talking to interesting new companies, trying out new services and ideas. Post beer-guzzling, we met in London and decided to launch a new company together - and thanks to the likes of Wordpress, Twitter and Blip.tv, today we proudly present Indicatr.
Indicatr's mission is simple: it's a service for investors that highlights the most promising
opportunities, based on a deep understanding of the technology,
internet, media & entertainment. For our clients, we identify major trends and immediate
future scenarios, and then suggest startups that will do well, based on
these insights.
All our posts about new companies will be in video format; ranging from 2 to 5 minutes. We call this 'our hunches' and you can subscribe to all videos and thus our newest hunches (hopefully, at least one per week), over at our blip.tv channel. Our new Twitter channel, broadcasting our news and many more 'hunches', is here.
Nice video with some good examples of how new revenues can be generated via mobile applications; incl. Shazam, CoPilot Live, m.FT.com, AQA63336 (CEO: "in mobile, you can actually charge money")
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