This nice video just went up on my Youtube channel: my entire keynote speech (67 minutes) from the Future with High Speed Broadband Conference in Auckland, New Zealand on February 23, 2012. Topics: Transformational Technologies and Creating new demand for ICT services - The Future of Broadband and ICT -, in detail: the coming telemedia convergence, the future of content in a hyper-connected society, social networks are cable TV without the cable, why open standards are crucial, why and how data is the new oil, how Control is being replaced by engagement and involvement, why sustainability becomes even more important, the shift from egosystems versus ecosystems, the new drivers of Innovation. The slides are embedded below, as well.
I just finished my presentation at the Future of Broadband conference here in Auckland, New Zealand, and sure enough, someone from TechToday(NZ) has already reviewed and summarized some of it, see below. I will make the video available as soon as I have it, on my Youtube channel. The slides I used (most of them, at least) are below, as well. Enjoy and share:)
"New business models based on ‘ecosystems’ rather than ‘egosystems’ are required in order to make large-scale investments in broadband technology successful, an international expert told the Commerce Commission’s Future with High Speed Broadband conference in Auckland this morning. Speaking to a crowd of around 250, Gerd Leonhard, who describes himself as a media ‘futurist’, introduced the term ‘telemedia’ to describe the combined product of telecommunications companies and media content providers. "In three years, all the major economies around the world will see telcos moving into content,” Leonhard says. "It’s a new kind of capitalist system. The future is in interconnected business models – we have to think beyond the idea of who’s directly responsible for one thing.” For example, some overseas telcos have bundled subscriptions to music streaming services such as Spotify into their pricing plans. The challenge is to configure the models to make it easy for people to pay for content delivery; here, Leonhard sees a trend away from copyright and towards ‘usage-right’. This means creating value for consumers & up-selling them to premium content, for example via the ‘freemium’ model used increasingly in the gaming industry. "People will be willing to pay if you find enough value and groom the up-sell.” In contrast, attempting to block people from sharing is a futile venture, with closed systems doomed to failure. Of course, the world's most successful technology company, Apple, is founded on a closed business model, but Leonhard says this is an exception built on the genius of Steve Jobs. "Obsession with control inevitably leads to decline.” Open systems have their challenges too, such as risk of addiction due to overwhelming volume, a tendency for consumers to skim the surface of content due to lower investment, and the issue of standards and transparency in data gathering. "Personal data is the oil of the internet, and the new currency of the digital world,” Leonhard says. "But it can’t all be about commercial gains. We have to agree on a public transparency – but who decides?” The Future with High Speed Broadband conference has been organised by the Commerce Commission to identify factors that may influence the uptake of Ultra Fast Broadband in New Zealand. The event runs for two days, and can be viewed via live stream here.
Here is a new video with my keynote at the BDigital Apps Conference, November 16, 2011, in Barcelona (my part starts at 02:04). You can download the PDF with my slides here.
The topic: "SoLoMoVi": apps and the future of content, business and communication" Wireless broadband, mobile applications, smart mobile devices, social networks and over-the-top video are exploding and will dramatically change how we communicate, how we buy and sell, how we create and consume content, and how we do business or run our governments. Pre-mobile & social, the Internet was just in its infancy, now it's a rebellious teenager testing the limits and pushing relentlessly. Where will the mobile Internet - and apps in particular - take us, in the next 3-5 years, what opportunities will emerge, what will happen in sectors such as education, media, politics and culture, and what can we learn from how this is already unfolding in the developing countries?
This is a self-recorded video of my keynote speech on 'TeleMedia Futures: Making the most of the Content Opportunity' at the recent Total Telecom conference in London, Nov 7 / 8, 2011. Apologies for the somewhat less than perfect recording quality (note that the crackling sound that starts at about 2 mins into the video will seize a minute later:). You can download the PDF of my presentation here: Download TeleMedia and Content Gerd Leonhard Total Telecom Public
More presentations (100+) can be viewed and downloaded via Slideshare
Here are both parts (90 minutes plus 35 minutes) of my keynote speech on The Future of Content at Colombia 3.0 October 7 2011 see http://www.colombiatrespuntocero.com
The panel discussion afterwards can be viewed here, as well (all in Spanish). Note: even though I am actually presenting in English the overdup is Spanish and very much in the foreground. I will try and get an English version, as well - stay tuned.
El suizo GerlLeonhard, líder futurólogo experto en modelos de comercio electrónico, medios de comunicación e innovación fue el encargado del cierre de la Primera Cumbre Nacional de Contenidos Digitales, Colombia 3.0, realizada por el Ministerio TIC entre el 5 y el 8 de octubre. Después de cuatro días de análisis en los que se reunieron emprendedores, inversionistas, animadores, desarrolladores de aplicación y representantes de la industria de los contenidos digitales del mundo terminó Colombia 3.0. En la cumbre participaron 30 conferencistas nacionales y 50 internacionales, quienes se reunieron en 14 eventos simultáneos.Las distintas actividades y conferencias fueron seguidas en línea en 23 ciudades del país y 15 países. De igual manera se tuvo la participación de Siggraph, una asociación mundial de animación gráfica y técnicas interactivas, espacio en que 19 expertos en animación compartieron sus experiencias exitosas en las firmas más importantes del mundo de esta industria. Bogotá 7 de octubre de 2011.En su intervención GerlLeonhard, realizó un detallado análisis de los cambios que han sufrido los medios tradicionales al migrar a los medios sociales como Facebook, Twitter y otras redes sociales. Además,Leonhard anotó que en la actualidad se vive una cultura de la banda ancha y son los “prosumidores”, consumidores activos, los que producen contenidos digitales.
Mencionó el experto suizo que el mundo digital está regido por la relevancia y no solamente por la distribución, según Leonhard, los contenidos digitales deben ser depurados antes de ser distribuidos a los distintos públicos y subrayó que la nueva economía digital que se está viviendo en la actualidad debe iniciarse desde Internet y especialmente desde los dispositivos móviles. Anotó también Leonhard, que el usuario es quien genera los contenidos digitales en la actualidad através de distintos dispositivos móviles. En su intervención, señaló además que la tendencia actual se desarrolla a través de lo móvil, lo social y lo local. Ademásindicó, en este sentido,que para el 2015se esperaque 7.1 trillones de dispositivos móviles sean usados en el mundo.
This is one of my main topics, and most of the crucial stuff is covered in this 30-minute video. I hope you like it - if you do, please share it widely. Many related slideshows can be found here. Here is a low-res version of the actual slideshow: Download DES wiggin Gerd Leonhard Public low res
This is a brand-new and very nicely produced video - a big thank-you to Google Australia for making it available so quickly. If you are in the travel business, do make sure to watch this video, and check out the other speakers and their presentations, as well. Enjoy, RT, Google + this :)))
This is an important topic, I think - let me know how you like it. Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means, the total redefinition of 'consumer', going from 'the network' to 'The Networked' etc. Download the low-res PDF: Download Data Oil Gerd Leonhard Bergen Public LOW RES
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