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December 08, 2004

One of my own: go with the flow ;)

"There's more interest in music, today, then ever before. People are listening to online radio, digital radio, satellite radio, AND terrestrial radio, buying IPods and MP3 players and MP3 sunglasses and music gizmos of many kinds, ripping their CDs and converting their records, buying concert DVDs, watching music television and music shows, downloading from the web, buying ringtones, buy games because of the music that's been sued, and on and on. We just have to get used to the fact that they do it DIFFERENTLY than they used to. No big deal to most industries: the customer has changed - they change as well - witness banking, travel, airlines -- EasyJet versus Swissair, anyone? SouthWest vs United?   Not here: on top of these ivory towers, many misguided music execs STILL would rather unplug the customer, outlaw customer behavior changes and put the friction back in a more and more friction-free world. This is doomed. Instead, go with the flow, sell music like water, make it ubiquitous. Exposure leads to discovery leads to::: SALES." There's more money in it for everyone"   Gerd Leonhard, Musicfuturist

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» Exposure = Discovery = Sales from spinme.com
...says Gerd, on the ongoing P2P debate. Very similar to the [Read More]

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