BBC: The foundations of traditional media will be swept away

Link: Podcasting News: Big Shock Coming for Traditional Media.

BBC Director-General Mark Thompson thinks that public media providers need to change quickly to adapt to the realities of on-demand media.

“There’s a big shock coming,” according to Thompson.“The second wave of digital will be far more disruptive than the first and the foundations of traditional media will be swept away, taking us beyond broadcasting.”