BuzzMachine - Blog Archive - Waking up the Brigadoon book business

Jeff Jarvis / Buzz Machine - great essay on Book Publishers embracing digital. Reading this, I just can't help drawing parallels to the Music Industry...

BuzzMachine � Blog Archive � Waking up the Brigadoon book business.

Well, publishers don’t need to decide to be all digital overnight…. yet. They can still print books, especially beloved blockbusters. But they do need to realize that they are long-tail companies, that the more content and the more demand they can create and satisfy for it in for more niches with longer life and greater efficiency, the better off they will be. Is the business the same as the one they have now? No, of course not. It’s not the same business it was 25 years ago, either. So stop trying to just protect the old and figure out how to invent the new.