eMarketer.com - What Do Listeners Listen To When They Listen To Radio Online?

Link: eMarketer.com - What Do Listeners Listen To When They Listen To Radio Online?.

In another worrisome finding for local radio stations, the use of specialized Internet radio sites versus local stations was even more pronounced among listeners 12 to 24, and marginally higher for listeners 25 to 34.

"Broadcasters should be alarmed at the strong usage of non-terrestrial radio online options among persons under 35," said Harve Alan, hear 2.0 EVP. "This is both a threat and an opportunity for local radio, and now is the time to act.

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