Marketing Pop Culture: PODCAST: Gerd Leonhard on why attention--not content--is king

Link: Marketing Pop Culture: PODCAST: Gerd Leonhard on why attention--not content--is king.

PODCAST: Gerd Leonhard on why attention--not content--is king

Gerd Leonhard is a noted media futurist and co-author with Dave Kusek of “The Future of Music”. Gerdleonhard300dpilores_1 With all of the ongoing news about it, it’s clear that the music business will require a fundamental paradigm shift in order to better sync with the realities of the digital age. “The Future of Music,” written in 2005, suggests a possible path to take and, we now see, one that the industry and intellectual property laws have started to explore. Listen as Gerd talks about why he believes that the path to profitability for the industry lies in thinking of music as a service, rather than individual pieces of content.