eMarketer.com on Music Marketing -- Read this - great comment on how music is marketed online TODAY

eMarketer.com - Jonathan Coulton Is a Better Marketer Than You.

"I woke up this morning and checked my personal blog. Overnight, my blogging partner had posted a fan-made video he found for a clever song ("Code Monkey") by an independent musician whose name and work I had never heard of. After viewing it, I went to Jonathan Coulton's site, thanks to the Web address on the screen at the end of the video. The site had a ton of content, including a blog. Moreover, I could listen to all of his songs for free there. If I had wanted to download any, they were a buck apiece, with "albums" available for a discount. I subscribed to Mr. Coulton's podcast, which includes a new song every week, reminiscent of They Might Be Giants' longstanding "Dial-A-Song" service. Many of Mr. Coulton's songs were downloadable at no charge at all; one of these was titled "Podsafe Christmas Song."..."

This is a great insight into how music is being marketed today. All PULL not push. From the EDGES of the network. User driven.