Sonific signs up Nettwerk Music Group, launches SongSpots Music Widgets for Barenaked Ladies and other Nettwerk artists

PRESS RELEASE - for immediate distribution -

San Francisco, California,
Basel, Switzerland

January 31, 2007

Sonific signs up Nettwerk Music Group, launches SongSpots Music Widgets for Barenaked Ladies and other Nettwerk artists

Sonific LLC and Nettwerk Music Group today announced a new partnership that makes Sonific's free music widgets - called SongSpots(TM) - available to the fans of various Nettwerk artists, including the Barenaked Ladies, The Format, The Be Good Tanyas, and The Submarines. Sonific's SongSpots are customizable, 'copy & paste' flash-players that stream full-length tracks from any web site, blog, photo-site, personal homepage, social network page or any other web-property that allows basic editing by the user.

Using SongSpots, it takes less than 60 seconds for a fan to integrate a piece of music into his own web-page, and thereby become a super-node and viral promotion platform for his favorite artist, while personalizing his own site with the music of his choice, for free. The practice of using flash-based widgets that import content from 3rd party sites has exploded during 2006, and is now becoming increasingly popular on 10s of millions of web-pages. With the release of their first SongSpots that feature a Top-100 artist (The Barenaked Ladies), San Francisco, CA - based www.Sonific.com is positioning itself as the market-leader in fully licensed, music-driven Web2.0 applications. Sonific's catalog includes nearly 150.000 tracks provided by many record labels such as Cooking Vinyl and Nettwerk Records, and by large independent music aggregators such as State51, IRIS, Big Fish Media, CDBaby and the Digital Rights Agency (DMGI).

To make it even easier for a fan to find the latest additions by The Barenaked Ladies (BNL), Sonific has set up a special entry page at www.sonificbnl.com; now fans can quickly pick any BNL song they like, register with Sonific, define the kind of music widget they want and where they want to post it, and paste the player into their own sites. Sonific also supports full widget integration with Wordpress, Typepad, Google Pages, Google Gadgets, Blogger, Windows Live Spaces, Netvibes and Widgetbox, allowing registered users of those services to just click on the 'add SongSpot widget' button and instantly install the SongSpot on their own pages.

Terry McBride, CEO of Nettwerk Music Group, in Vancouver (BC), comments:     "Sonific brings the experience of sharing music with friends to a new easy and exciting place" . Adds Gerd Leonhard, Co-Founder and CEO of Sonific:  "For every band or artist, their managers and record labels or publishers, it's all about getting viral exposure and reaching the largest and most dedicated audience possible, whether online or offline. Using SongSpots, our partners can now quickly, safely and at zero cost syndicate their music across the entire Internet, into 10s of 1000s of personal websites, tapping into the most active user base imaginable:  bloggers, online communities, social networks, and the millions people that share photos, videos, and playlists online. Every SongSpot will soon link back to a large number of related e-commerce destinations, creating a very powerful sales funnel for the band and their label.  Finding and being found is what it's all about, and Sonific will provide the platform."

In addition to the services listed above, Sonific SongSpots work on many other leading sites such as Piczo, Livejournal, Myspace, Xanga, Smugmug, AIM pages, Yahoo360, Hi5, Friendster, Facebook and Multiply.  A link directory of SongSpots that use Nettwerk artists' music is being build at http://del.icio.us/Sonific/nettwerk.   Sonific LLC is a  privately funded company.

Contact:   Gerd Leonhard, CEO, gerd@sonific.com

Comments

[Gregg Plummer]

Great news! I'm very happy that you are adding Nettwerk artists to your catalog. I'm really looking forward to using them in my SongSpots.