The 36 hour day: emarketer on media multitasking . Ready for media overload 1.0?

Emarketer has a lot of good information on media, and this feature is no exception.  Reading this report, it does make you wonder how we will deal with the drastic overload challenges in the future. Will everyone suffer from CPA (continueous partial attention), and how will the Paradox of Choice be solved. Yes, being able to select from 100 songs is better than just selecting from 3, but what about 62 million songs? And all this while the TV is on, and my blackberry is buzzing...?

Get up. Radio is playing. Turn on the television. Log online. Check e-mail. Answer the phone. Text a friend. Join an IM conversation. Overload? Nope. It's the start of a 'normal' day in the year 2007.