MediaFuturist: VPRO | 3VOOR12 | Noorderslag | Gerd Leonhard: geef de consument wat hij echt wil

January 18, 2007

VPRO | 3VOOR12 | Noorderslag | Gerd Leonhard: geef de consument wat hij echt wil

I have been to Noorderslag / Groninmgen a few times already and it's always a blast - this year I held the keynote and got a lot of great responses. Check it our below... in Dutch.

VPRO | 3VOOR12 | Noorderslag | Gerd Leonhard: geef de consument wat hij echt wil.

Keynote speach roept op tot radicale omslag in de muziekindustrie verstuur stuur iemand dit artikel Mail dit artikel Het is onvermijdelijk: mobiele telefonie, internet en de muziekindustrie vloeien samen. Platenmaatschappijen zullen radicaal anders te werk moeten gaan om hun klanten te bereiken, betoogt Gerd Leonhard in zijn keynote speach op Noorderslag. De belangrijkste verandering: geef de consument wat hij echt wil.

A pdf of my presentation is here

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Posted by Gerd Leonhard at 02:09:43 AM in Gerd in the media

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