7 Digital Media UberTrends | AlwaysOn

This is a very good essay by David Beisel- check it out.

Link: 7 Digital Media UberTrends | AlwaysOn.

"The digitalization of transportation experience. Our cars are transforming from motorized transportation into digital immersion experiences. With in-dash devices ranging from GPS, to satellite radio, to integrated telephone controllers, the place where many Americans spend much of their day is going digital. Also, other transportation experiences, namely public transportation, is being affected by a digitalization trend – everything from digital signage in subways to infomation touchscreens in taxis is modifying what we do when going from here to there"

My comment: indeed - this will mean huge changes for Radio. Once we are all on wireless broadband we can connect to net radio just like we connect to satellite radio, today.

"Digital information becoming increasingly personalized with greater user control and choice. While search as proactive information-seeking reigns today, the notion of passive personalized discovery which is already taking hold will become ever more important with an abundance of information. User control and choice in that process is becoming integral in the content consumption process."

My comment: "I like the 'widgetization of media' concept: everyone will fill-in their web properties with feeds of media and information -- like a canvas, NOT just like a newspaper."