41 posts from July 2007
July 23, 2007
July 22, 2007
I made a humble contribution to this report at technewsworld (which is, btw, usually worth reading).... Link: Technology News: File Sharing: Bringing P2P File-Sharing Out of the Shadows, Part 1.
"In two years, file-sharing has the potential to be 100 times as fast and enabled on every single device, not just computers, according to Gerd Leonhard, CEO of Sonific.
"To some degree, P2P is a bit overrated -- USB (universal serial bus) and IM (instant messaging) are much more widely spread than P2P, mostly because industry players are sitting on top of ISPs," Leonhard told TechNewsWorld.
People are sharing wireless networks and kids are flocking to IM -- and possibly abandoning e-mail, he said.
"They're using Skype and IM; this whole sharing thing is going to be completely crazy with mobile wireless broadband," Leonhard said. "You have to license the network." Limitations should not be placed on computers and networks, he added.
"It has to feel like a free embrace, like water or electricity. ... There are much smarter ways of charging for service and content," Leonhard pointed out. "Initially, cable fees were $10; now they're $72, so the potential for up-selling is there." If the sharing stops, it may kill the music business, he said. "When the fan/user/listener stops engaging with the music, it's all over," said Leonhard. "Today, you urgently need a canvas for music not a one-way product (such as the CD)."
July 20, 2007
I will be speaking at this event - come and hackle ;)
July 19, 2007
Really funny - and still plenty of futuristic views;)
Link: The Future of Television - Next Frontiers - MSNBC.com.
Screens so small they fit inside coffee cups. Marriages arranged by TiVo. Production facilities on Mars. The king of late night peers into his plasma crystal ball
July 18, 2007
And many more to come soon!
Link: Welcome to Sonific : Sound Effects.
Yeah - try this one
July 15, 2007
Ulli is a good friend and he rocks! Here is the track of the week:
July 14, 2007
I will be speaking on this panel on Sept 17 - come and hackle ;)
Link: Keynotes. "Digital Rights Strategies Fall 2007 will be your chance to learn about a wide range of issues related to digital rights technologies and discuss issues with leading experts. The conference will feature keynotes from leading industry figures that will introduce you to the fundamentals of Digital Rights, shed light on future directions and provide incendiary debate on today's controversial issues of online piracy and digital copyright..."
And here is my view on DRM
July 13, 2007
July 11, 2007
Another nice endorsement for Sonific... it's spreading quickly ;)
Another good read from emarketer!
Link: The Viral Marketing Effect - eMarketer.
Getting the word out.
Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.
July 10, 2007
I held the keynote at the annual Music Publishers Association (UK) AGM, in London, yesterday, July 10, 2007. There was a lot of openness to discuss the changes that the industry is going through, and we had some great debates - - what a change from just a year ago. Now it's time for action I guess?
Here are some excerpts from the presentation (well, in fact, it's almost all of it!)
Pdf b/w 2 slides per page 8.4MB
Pdf with 2 slide per page / b/w 18MB
Shockwave Flash Show (plays in any browser, includes animations, 25MB)
Quicktime Interactive Movie File 8.5 MB
50+ presentations from the last 3 years here
Open letter to the Independent Record Labels here
Gerd Leonhard's videos on The Future of Music @ GerdTube.com
Gerd's Media Futurist site
Gerd's book "The Future of Music" UK USA Japanese Version German Version
Italian Version (link below)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
July 07, 2007
Wow - great stuff. Mashable rocks! And Sonific is listed which is a good thing, too:) Link: Online Music: 90 Essential Music and Audio Websites.