MediaFuturist: IBM : Survey Shows Decline of TV as Primary Media Device

September 19, 2007

IBM : Survey Shows Decline of TV as Primary Media Device

IBM does some good work in this turf. Link: IBM Press room - 2007-08-22 IBM Consumer Survey Shows Decline of TV as Primary Media Device - United States. Here is the morsel from this report:
"advertising agencies going beyond traditional creative roles to become brokers of consumer insights". Yeah.

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Posted by Gerd Leonhard at 06:54:00 PM in TV

Technorati Tags: Advertising, IBM, TV2.0

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