RJ Eskow / Huffington Post on Rick Rubin's NYT feature (Why Not Surf the Velocity of Music?)
This is a good comment on Rick Rubin's NYT piece which in itself is a good feature to read. And it does mention my and David Kusek's book "The Future of Music"... even better;): RJ Eskow: Dear Rick Rubin (or Somebody): Why Not Surf the "Velocity of Music?" - Business on The Huffington Post. My favorites:
"The subscription model Rick mentions ($19.95 for all the music you'll ever want) is based on the work of Gerd Leonhard and his idea of "Music Like Water," that would be available in unlimited amounts for a monthly fee. That would require a back-end technology to divide the money back to companies and artists based on usage, but that's a simple task in tech terms. There are also intermediate steps, like a subscription service for Columbia product only, that an individual exec like Rick Rubin could explore without bringing in his peers. But to make that fly, Columbia would have to throw in a lot of exciting extras to make people sign up. Not impossible - but it needs a Brain Trust to design it...."
Well, ehem, this is no longer rocket science, now is it, it just takes LEADERSHIP!




