My presentation on "the end of control & the flat rate for music" in Tampere, Finland Oct 18, 2007
Here it is (3.7 MB Pdf).
The End of Control - why the proposed Flat Rate for Digital Music is good for the artists, the consumers and for (almost) everyone else
Keynote: Gerd Leonhard
(Media
Futurist, Author of “The end of control”, CEO Sonific)
Music Futurist, Author and Sonific CEO Gerd Leonhard talks about the key points presented in his new book, "The End of Control", mainly that it is urgent and much more beneficial for the industry to stop pursuing total control of distribution and rely on rigid copyright rules, and to move forward with creating a new ecosystem that will take full advantage of many new revenue streams - for the Internet Generation, Attention is more important than Distribution. Gerd will show that a new music business build on transparency, trust and merit - and less on control - will create another large boom in music, with the creators themselves benefiting more fairly, and more directly than ever before.
Gerd will talk about access to music, which is now more important than ownership, and that almost everyone will be better off with a music ecosystem under which, simply put, everyone uses and everyone pays, like water or electricity, or cable TV. To benefit from the billions of people that are already tapping into music like water from the faucet, a standard license for music on the Internet must be established, and default music licenses must be available to every ISP, every telco, every search engine and every social network. Gerd will show that it is now much more important to engage the consumers, going forward, rather then to vainly attempt to force them into buying music in a way that worked for us during the past 20 years. Friction is fiction!
