My presentation on "the end of control & the flat rate for music" in Tampere, Finland Oct 18, 2007

Here it is (3.7 MB Pdf).

Download the_end_of_control_and_the_flat_rate_for_music_gerd_leonhard_presentation_at_tampere_2007.pdf

  The End of Control - why   the proposed Flat Rate for Digital Music is good for the artists, the   consumers and for (almost) everyone else

  Keynote: Gerd Leonhard   (Media   Futurist, Author of “The end of control”, CEO Sonific)

  Music Futurist, Author and   Sonific CEO Gerd Leonhard talks about the key points presented in his new   book, "The End of Control", mainly that it is urgent and much more beneficial   for the industry to stop pursuing total control of distribution and rely on   rigid copyright rules, and to move forward with creating a new ecosystem that   will take full advantage of many new revenue streams - for the Internet   Generation, Attention is more important than Distribution. Gerd will show that   a new music business build on transparency, trust and merit - and less on   control - will create another large boom in music, with the creators   themselves benefiting more fairly, and more directly than ever before.  

  Gerd will talk about access   to music, which is now more important than ownership, and that almost everyone   will be better off with a music ecosystem under which, simply put, everyone   uses and everyone pays, like water or electricity, or cable TV. To benefit   from the billions of people that are already tapping into music like water   from the faucet, a standard license for music on the Internet must be   established, and default music licenses must be available to every ISP, every   telco, every search engine and every social network. Gerd will show that it is   now much more important to engage the consumers, going forward, rather then to   vainly attempt to force them into buying music in a way that worked for us   during the past 20 years. Friction is fiction!