Friction is Fiction
Hints:
Techcrunch: Bronfman told the audience at the GSMA Mobile Asia Congress that
mobile operators should not make the same mistakes that the music
industry has: "We used to fool ourselves…We used to think our content
was perfect just exactly as it was. We expected our business would
remain blissfully unaffected even as the world of interactivity,
constant connection and file sharing was exploding. And of course we
were wrong. How were we wrong? By standing still or moving at a glacial
pace, we inadvertently went to war with consumers by denying them what
they wanted and could otherwise find and as a result of course,
consumers won."
More from me, on this subject




Green Futurist
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