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November 07, 2007

Previously Published Chapters: The End of Control (2007 Preview Chapters)

Here are links to each chapter. Also see the printable PDF versions.

  • Chapter 1: Attention is the New Currency — Forget the Idea of “Controlling Distribution”
  • Chapter 2: Copyright in the Age of Uncontrolled Distribution
  • Chapter 3: RSS, the Google Reader, and the End of Controlling the Flow
  • Chapter 4: The Flat Rate for Digital Music — from Controlling Distribution to Deserving Attention
  • Chapter 5: Giving up Control at the New York Times — a Blueprint for Media
  • Chapter 6: EoC and Mobile Media — Un-Control in Your Pocket!

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The Future of Media, by Gerd Leonhard

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