3 Hidden Trends in 2008 - eMarketer (Future of Advertising)

Some good brain-food from EMarketer's CEO 3 Hidden Trends in 2008 - eMarketer.

The Nugget: "As a result, advertisers and their agencies who want to engage with today’s consumers will have to start turning their ads into content. Ultimately, they will need to be able to produce content that is so compelling, relevant and entertaining that consumers will seek it out and want to share it with others. The new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content platforms where consumers are hanging out and actively participating."