MediaFuturist: MediaPost: Wired guru Chris Anderson on models for going gratis and his plan to give away his new book

January 04, 2008

MediaPost: Wired guru Chris Anderson on models for going gratis and his plan to give away his new book

Anyone working in Media should read this:: MediaPost Publications - Free Thinker - 12/18/2007.

Says Chris: "It is shifting monetization, demonetizing something so you can monetize something else. A chapter in Long Tail is about the economics of abundance. The Internet is infinite shelf space, and when your cost of distribution falls to zero you can be indiscriminant about what you offer. You can have an iTunes with an infinite number of songs because the cost of doing so is zero. It's driven by the underlying technology costs..."

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