Web: Why Your Web Marketing Strategy Needs A Widget

A good overview from Fast Company (on Widgets) Web: Why Your Web Marketing Strategy Needs A Widget.

"I understand the urgency to monetize, to track, to measure, to control. But in the scramble to place a dollar value on every eyeball we just might be losing track of the real point - to strengthen the bonds between our content and our audience. Providing users with the tools to carry on the brand experience in useful and engaging ways is essential to remaining culturally relevant. A widget should not be seen as just a method of repackaging or recycling your existing content, nor as just a tool to create compelling experiences that inspire a viral sharing effect. I don’t believe there is a “super widget” that will save your company."