Yankee Group Forecasts US Digital Music Revenue to Reach $5.34 Billion by 2012 (but pretty much tells Majors they are in deep trouble)

Link: Yankee Group Forecasts US Digital Music Revenue to Reach $5.34 Billion by 2012 | Reuters.

"In this Report, Yankee Group also provides important recommendations for record labels and mobile carriers challenged with developing consumer connection during this disruptive period, including: -- Abandon DRM; embrace watermarking: Record labels can't escape DRM, but by embracing watermarking, they will make it completely transparent to consumers. -- Leverage Anywhere Consumers: Record labels should encourage consumers to become legitimate distribution channels themselves and enable them to profit from it. -- Promote PC, not the phone: Wireless carriers must aggressively push the PC rather than the phone as the digital music distribution channel. The PC dominates music downloads."

On this last piece I totally disagree: the Future of Music is Mobile. And the Future of the Music Business is no longer going to be U.S. or Anglo-centric, either.  Wake up: it's GLOBAL now. Every US label must sell worldwide, by default. And outside of the U.S., it's mobile devices that rule.  And it's other languages. Different cultures. Different copyright ideas. Not one solution for everything. Get with that program or wilt away.