BBC NEWS'Chaos' of China's music industry: Agi says music is just a "tool to sell things" in China

A good feature here: BBC NEWS | Asia-Pacific | 'Chaos' of China's music industry.

>>> Agi says music is just a "tool to sell things" in China <<<<

High-lights:
"Whereas the US and Europe are still finding ways to counter piracy, Chinese record companies have already decided it is a lost cause, finding other ways to make money which are not directly related to music sales..."

"They also find it expensive to market themselves. Huang Feng, who used to work for Warner Music China, says artists have to turn to big brands, such as Apple, Nokia and Levi's. The big firms get popular bands to promote their products, and the bands also benefit. "If they choose you, you can use their money to promote your own image to market your songs," says Huang.

A model for China only? And India? And Brasil? BRIC?