Study: Blog Chatter Can Triple Album Sales | Digital Media Wire

Kind of obvious but good to know: Study: Blog Chatter Can Triple Album Sales | Digital Media Wire.

New York - The volume of blog post chatter about a new album can significantly affect future sales, and in turn predict sales for record labels, according to a new study co-authored by NYU Stern professor Vasant Dhar and former student Elaine Chang. The study found that, when legitimate blog posts exceeded a threshold of 40 before an album's release, sales were three times the average, and increased five-fold if the album was associated with a major record label.

When blog activity reached more than 250 posts, sales were six times the average, regardless of label affiliation