My new book "Music2.0" is finally available (so hurry up and order the real thing, or download the 'pay what you want' pdf!)
Hooray! It took a bit longer but we are finally ready to ship my new book, aptly titled Music2.0. Just for the record, I did not invent the term (did anyone?) even though I am often associated with it (see what Google 'thinks'). I guess that is Creative Commons in its pure form?
"Music2.0" is now available, finally, both as a 'real' printed product, as well as a 'pay what you want' - pdf.
Music2.0 is kind of like a 'Best of Gerd Leonhard' compilation (if I may say so myself), 227
pages filled with the best blog posts and juiciest essays from the past
4 years, slightly remixed and tweaked, riffing on that good old subject of the next generation of the music industry. And this may well be my final riff on music, for a while, too - stay tuned.
Anyway, the
book continues and expands on some of the ideas and models we cooked up in my
first book “The Future of Music” (co-written with my colleague Dave Kusek). It describes what the next
generation of music companies will look and feel like, and gets even deeper into some of my favorite buzz-phrases such as Music Like Water and
the Flat Rate for Music, Feels Like Free (FLF), the Usator, Friction is
Fiction, and the People Formerly Known As Consumers. Oooops, yes, sorry for
the geek-speak!
The best part, I think, is that your payments actually
go directly to me (yes...writers should get paid ;) - there is no publisher involved this time. Imagine that. But - this is
mostly because I received 100s of mails from people wanting to read my
essays and blog posts in a 'real' book format, asap, so I teamed up
with fellow entrepreneur Kimmo Pekari, in Stockholm, and we decided to
print this one ourselves and sell it direct. The book (and the pdf) is
licensed under Creative Commons Attribution-Noncommercial-Share Alike
3.0 United States License, as usual.Either way, please spread the word about the book (use the links below if you want to). And do let me know how you like it.
Update: here is a pdf with the "Culture of Participation" chapter
Download music2.0 Book Excerpt Gerd Leonhard Culture of Participation.pdf
Here is a zip file with an image of the front and back cover (if you want to see it)
Download music2.0 cover gerd leonhard.zip
Watch the trailer
Download QT file: Download gerd_leonhard_music20trailer.mov
