Online Advertisers To Spend Through Turbulence (says Emarketer)

Pretty much what I think... emarketer says: Online Advertisers To Spend Through Turbulence - eMarketer.

Online advertising will do well mostly because of its unique values of transparency and total trackability - in fact I would argue that because of the current (mostly US / UK based) economic turmoils we will see a lot more advertising move to online / interactive / 'new media' - and sooner or later to "Content IS Advertising" and vise versa. Note: if you are in broadcasting watch this slideshow on related subjects