MediaFuturist: Brands Partner With Consumers Online

April 21, 2008

Brands Partner With Consumers Online - eMarketer

Good read from eMarketer: Brands Partner With Consumers Online - eMarketer.

"Advertising: Major consumer brands such as American Apparel, Frito-Lay, L'Oreal, Sony and Toyota have used consumer-created ads. Frito-Lay, a division of PepsiCo, drew a lot of publicity when it invited people to create and shoot their own 30-second Doritos commercial for a chance to have it viewed during Super Bowl XLI in February 2007. More than 1,000 submissions were received..."

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Posted by Gerd Leonhard at 11:04:59 PM in Advertising Trends, Branding, Future of PR & Communications, Social Networks

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