Economics of Online Video 3: $5 Net CPM = Keep Day Job* - Silicon Alley Insider

Interesting comment on the whole issue of 'how to make $$ on social media': Economics of Online Video 3: $5 Net CPM = Keep Day Job* - Silicon Alley Insider.

Some good stats and numbers here but of course we are still VERY early with defining those new, 'gen2' revenue streams for next-gen content driven models (and also - what IS commercial success in the future - how will it be measured??). After all, less than 20% of the global population is online, and less than 2% have a broadband connection. Give it another 18 months (only) and we could be at 3-4x that - and this will have a profound impact on content-centric business models. Solid and fast connectivity is the # 1 factor here.