Introducing TV 2.0

Good comment from Adweek: Introducing TV 2.0.

"Remember, it didn't take 100 percent of consumers downloading free music to topple the music industry. In the early days of MP3, illegal downloads were a relatively small percentage of the entire market for music. But few businesses can sustain a drop of 20 percent or more without a complete reinvention of the model. What happens to the ad-supported television model if, say, a quarter of consumers opt out of the current system for either free or low-cost downloads of commercial-free versions of their favorite shows..."