I just read Jonathan Handel's column entitled 'Is Content Worthless' with great pleasure, and while I totally agree on his assessment that content has in and of itself - i.e. as a mere digital file copy - become economically devalued, I believe that there is also some cause for renewed 'regal' aspirations in the future of Content. If we expand the definition of content a bit and if we then include Context and Community as Content2.0 (so to speak), the future may look somewhat brighter.
However, the bottom line remains: Content used to be 100% paid-for and now it's not. Now we must put Content in the middle and make money around it... well, ok, watch the video!
I am using blip.tv in this case (since the video is 12 minutes which is too long for youtube); blip also allows the videos to be downloaded via iTunes which I think is a great advantage. The feed link is here (just go to 'add feed'. Blip rocks!
Download the mp4 file 34.6 MB context_is_king.mp4
Last but not least... do check out my new book, Music2.0 here (includes paywhatyouwant PDF download)
or on Amazon.com
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