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April 10, 2008

The Future of Music - as shown on Korea?

Very interesting feature at Portfolio.com

Future Pop by Jeff Yang                                                                                                                           Mar 27 2008: CDs are dead, and Korean impresario Jin-Young Park knows it. American music labels could learn a thing or two from the model he's built in South Korea.

Highlights
"In meetings with music labels here, they talk to me about releasing albums," says Park. "They can't accept that there's no such thing anymore. Where I come from, CDs are nothing—they're just souvenirs. I tell them, 'Wake up!'"

"In South Korea, where Park is building a new kind of music-business model, 80 percent of households have a broadband connection; downloads via both PCs and cell phones make up an overwhelming share of the nation's music market. Download revenue there has soared 422 percent since 2000, to $366 million, while CD sales have declined 83 percent over the same period to just $70 million in 2007...."

Read this and say YES:
"It's the artist as brand: In Korea, consumers don't buy music; they buy a product relationship that reaches across every media platform and entertainment genre..."

"Fans of the group can buy tickets for their live concerts at $110 a pop; purchase a growing array of their merchandise (the names and faces of top K-pop stars adorn everything from $5 phone cards to $500 cell phones and music players); download ringtones featuring their songs ($2); and even make bids on a charity auction for a dinner date with the girls on the popular social-networking site CyWorld (five fans paid between $3,800 and $6,000 for the privilege last year). And if all that's not enough, fans can always tune in to the Wonder Girls' reality TV series, now in its third season as one of MTV Korea's top-rated programs..."

Korea_music_as_brand

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