Wired 14.12: YouTube vs. Boob Tube (old TV ad model is broken)

TV advertising is broken, putting $67 billion up for grabs. Which explains why google spent a billion and change on an online video startup [says WIRED] Link: Wired 14.12: YouTube vs. Boob Tube.

"Out-of-control content. That is hardly music – licensed or unlicensed – to Madison Avenue's ears. And with a $177 billion total domestic ad budget at stake, nobody wants to be monkeying around. Which may be why the YouTube pilgrimage to Madison Avenue has so far not resulted in any sort of huge windfall. "They're not making fast decisions in some cases," Supan says. "They really have to develop a sort of new model for themselves."

Read my TV2.0 post here

Get my Media2.0 pdf here

Watch a video with me and Glen Hiemstra debating the Future of Advertising