@ Chinwag: Making big statements with social media | PDA: The Digital Content Blog | guardian.co.uk

Really nice event I spoke at here in London last night: @ Chinwag: Making big statements with social media | PDA: The Digital Content Blog | guardian.co.uk.

Futurist and author Gerd Leonhard had a good take on the question of who owns user-generated content. Sites like MySpace and Last.fm do produce content, he said, but it's not the music and the video - it's the clicks and the community.

"We are getting to stage like Africa, where the tribe owns the music. It's a tribal thing; MySpace doesn't just doesn't own that 1/6/2/5 chord progression."