I have done 10 or so presentations and speeches in the past 4 weeks, all over the place and on many different topics, but these key subjects, below, keep popping up; so I figured I could share them with you.
- The good old Longtail (i.e. the concept of the digital economy enabling substantial revenue streams with or from content or products that are much lesser known, i.e. not 'hits') - the antidote to the Hit Economy that we've had in media for a long time (in music, I call this the Rolls Royce or Bicycle Syndrome). Read Chris Anderson's Longtail book or his blog to find out more, or dive into all the stuff that I have written about the Longtail. Yes....I know this is an old hat for many of you but it still needs to go into this list.
- Wikinomics: the concept of mass collaboration changing 'everything', as set forth by Don Tapscott in his mind-boggling and inspiring book Wikinomics. Wikipedia notes: "according to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally" Well... read for yourself but these concepts are everywhere now, and reinforcing each other, too.
- Paying with Attention: this is a central point for the formulation of new Advertising 2.0 scenarios: users will indeed pay with their attention to ads (or rather, content that advertises products;) in return for receiving free content. I have, of course, made a video on this, here, and have pontificated on this all over the place, but this is still very much work in progress. PWA goes with those juicy keywords of Freemium (as coined by VC Fred Wilson), and FeelsLikeFree.
- The End of Control: the concept that in this networked economy control-obsession causes loss of relevance and consumer trust, user-rejection and overall decline (yes... the music industry is a great example!), while reliance on openness, and furthering trust and engagement can breed success. Of course, I have been working on this topics a LOT lately, given that I am slaving away on a new book on this topic (subtitle: Open is King), you can dive into some previews here. Erick at Techcrunch wrote a nice piece on this topic, too.
- Last but not least: Markets are Conversations. Media is 2-way. Don't just talk TO people, talk with people. Yes... the good 'old' Clue Train Manifesto.
I will add to this list periodically, in the meantime, feel free to comment.
If you have not done so yet, do check out my new Twitterfeed with the 'Daily Wisdoms nuggets' that I am sharing as I run across them myself (nope... they are not just mine).
Read all my 'bottom line' posts
Watch this FutureTalks video: Media Megatrends