OPINION: Content control (via ContentAgenda)

Good comments here OPINION: Content control ContentAgenda.com

"But of course, we know why the studios haven’t made those rights available....
But in other cases, they view digital distribution as an opportunity to reclaim the very degree of control they feel they lost with the advent of the video rental and sales business, in which the studios’ role is static and retailers are free to leverage the studios’ products to capture as much value as they can....

Imagine if every electronics device you bought that was capable of playing video—whether hand-held, set-top or portable—came with one or more embedded application that let you stream movies at will for a reasonable monthly subscription fee. Instead of a few, handpicked operators, you would have dozens, perhaps hundreds of retailers, and an untold number of device makers, competing to make your products available to consumers, investing in your business, cooperating to combat piracy.

Yes, it would mean letting those retailers and device makers capture some of the incremental value created by those services. But the alternative is frustrated consumers and under investment in the digital distribution business...."

Well said!   More pics and illustrations here