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« Technology Liberation Front � Archive � Media Metrics #6: The Video Revolution | Main | Mr Bean Apple Ad »

May 06, 2008

Video: the Future of Advertising is Video and Rich Media (says eMarketer Analyst)

Paid Search Works but "Doesn't Grab the Heart and Mind," says Analyst David Hallerman ....eMarketer released a report by senior analyst David Hallerman on the the future of online advertising.... he explained the promise and power of video advertising. He says that while paid search will be the biggest growth sector next year, the appeal of search is limited, that it's essentially a direct marketing tool. He says that video is much more emotional..."

I tend to agree but we are still wayyyyyy early!

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