Effie Awards Greece 2008: my presentations on the Future of Advertising, Branding and Marketing

I was invited to present at this year's Effie awards in Athens Greece (this the annual convention and awards show of the Greek advertising and communication agencies, more details on Effie are here). I did a presentation at the Effie Seminars, called "The Future of Advertising, Branding and Marketing", in the morning. Here it is 15.9MB PDF

gerd_leonhard_effie_athens future_of_advertising.pdf

And this is presentation #2: Digital Media Opportunities (at lunch reception, Hotel Grand Bretagne)
gerd_leonhard_effie_greece_2 digital_media_opportunities.pdf

If you totally & absolutely need more presentations from the past 2 years, go here