Effie Awards Greece 2008: my presentations on the Future of Advertising, Branding and Marketing

I was invited to present at this year's Effie awards in Athens Greece (this the annual convention and awards show of the Greek advertising and communication agencies, more details on Effie are here). I did a presentation at the Effie Seminars, called "The Future of Advertising, Branding and Marketing", in the morning. Here it is 15.9MB PDF

gerd_leonhard_effie_athens future_of_advertising.pdf

And this is presentation #2: Digital Media Opportunities (at lunch reception, Hotel Grand Bretagne)
gerd_leonhard_effie_greece_2 digital_media_opportunities.pdf

If you totally & absolutely need more presentations from the past 2 years, go here

Comments

[Nikos Drandakis]

Thank you Gerd for a great presentation, and an insightful conversation in our podcast.

Hope to see you soon.

[Iago]

I am so happy to have noticed the little Google Adwords advert for mediafuturist.com, and in particular this page on the future of advertising, branding and marketing. I have noticed also how various and sundry online marketers brand themselves, and it sure seems that a pic of oneself is imperative, or at least that's what one might think at first what with all the pix that each and every Internet-based business entity, i.e., person, throws up on homepages and weblogs and whatnot. But I'm wondering if that really is a central tactic to branding. Not that I know any better, that is, a better method of branding. I guess people want to know what you look like, at least when you are a lone individual just looking to make a mark in the virtual corridors of the Net, that cyber sea, all those grains of sand . . . but I'm just gonna start out with Chaos Chasm myself, and see how that goes.

[Alberto Gomez]

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Best Regards
alberto Gomez
Sales and logistics