Microsoft May Build a Copyright Cop Into Every Zune (via New York Times Blog)

Link: Microsoft May Build a Copyright Cop Into Every Zune - Bits - Technology - New York Times Blog.

"Mr. Perrette said the plan was to create “filtering technology that allows for playback of legitimately purchased content versus non-legitimately purchased content.... At the same time, it will be difficult for Microsoft to add features that consumers don’t like to its Zune products, which already lag far behind Apple in the market. Mr. Perrette said NBC understands the potential resistance. “In the short term, this will not win us a lot of friends,” he said. “In the long term, the consumer wants there to be quality premium-produced content, and in order for that to continue to be a viable business, there needs to be significant protection around it.”

Bizarre story - I can help wonder WHO WILL BUY A ZUNE if this is what happens. Help me out here...anyone?