Public Brain Lab (Nikos Drandakis) Audio Interview with Gerd Leonhard (on Advertising and Media Trends)

After my presentation at this year's greek Effie awards I did an interview with Nikos Drandakis and his colleague Betty Tsakarestou from Public Brain Lab, you can see and listen to it here. Please note that the site is in Greek, and so is the brief podcast intro, but since my Greek is rather weak ;) the rest of it is in English... so ... hang on.

We are touching on many issues in this 25 min talk: the end of interruption as advertising, control issues in branding, future advertising trends, UGC, Blogging, Social Media etc.  Nikos is a well-known blogger and social media consultant in Greece, and it was a great pleasure to meet him and his colleague.

For my Greek readers:

Είμαστε ο Νίκος και η Μπέττυ. Στο 4ο επεισόδιο του PublicBrainLab κάνουμε μια συζήτηση με τον Gerd Leonhard, Media Futurist, και ομιλητή σε μεγάλα events σε όλο τον κόσμο. O Gerd είναι μελλοντολόγος (σύμφωνα με τον τίτλο του) που ειδικεύεται στα θέματα των Media, της Τεχνολογίας και της Επικοινωνίας. Εστιάζει την προσοχή του στους κλάδους της μουσικής βιομηχανίας, ασύρματων τεχνολογιών, social networking και web 2.0, αλλά και διαφήμισης, δημοσίων σχέσων, κοινωνικών θεμάτων, και άλλων.

Comments

[Nikos Drandakis]

Hello Gerd, this is great!

The name (of my colleague) is Betty Tsakarestou. She is assistant professor at the Panteion University of political sciences in Greece.

Thank you very much. Hope to see you soon!