The Future of Social Media - my presentation at Blogres in Slovenia, June 20, 2008
I had the great pleasure of speaking at Blogres in Ljubljana, Slovenia today, on the subject of Social Media.
Here is the pdf (7.6 MB): Future_of_social_media gerd_leonhard blogres_slovenia_june_2008.pdf
Update: Boris Upelj's Video is here
Update: Part 2 (Sat): future_of_social_media_2_gerd_leonhard_blogres_lubljana_2008_web.pdf
If you were at this event and want to connect, please do so via facebook or twitter or via my blog feed. And stay tuned via my feed.
Some highlights from my presentations:
Key Trends
- All that can goes digital... very fast
- All that can connect, will
- Storage is becoming almost free
- Bandwidth is becoming cheaper all the time
- Most ‘computing’ goes mobile
- Devices become “Me” i.e. personal (invisible technology)
- Media goes ‘social’
- Content will “feel like free” (i.e. bundled & flat-rated)
- ‘Old’ style Advertising & Marketing won’t work here!
Forget the word 'Consumer"
- It’s a 2-way conversation now!
- Happy users will now do some of the marketing for you
- Interested users now supply ideas and ‘content’
- Engaged users now provide images, videos, text, music...
- Loyal users now want to have conversations with you
- The Internet is finally becoming a ‘social’ and cultural web where Brands that influence Culture do better
- In 2-3 years, there will be no more offline or online
- The kids are now the Authorities!
