Print Troubles and Advertising Shifts (eMarketer on local ads and newspapers)

Link: Can Local Web Ads Save Newspapers? - eMarketer.

"Although two-thirds of Internet users surveyed in July 2008 said they still used print newspapers about as much as they did before they started visiting news sites, more than one-quarter said they were reading print less as a result, and that figure has grown during the past 5 years\"

This stat (US, 2007) says it all I would think (note that NICHES are gaining all across the segments)