Is this the Future of Search? Adding rating, tagging, comments i.e. social tools * via Techcrunch

This is a video you must watch, about potential new search options within Google, below. Here is the link to Techrunch. Very interesting stuff indeed. Add 'play song' or 'watch movie' to the mix and then... well, we all knew that already: Search IS Media. Right.

Update: the Wikia guys just emailed me with this link "Google Tries to Copy Wikia Search" Wikia search is here