Music 2.0: The new indie model (Via TechNews World)

Andrew Burger from e-commerce news interviewed me for this TechnewsWorld feature on Music 2.0 and it came together quite nicely I think. So feel free to Digg it... or do all that other social media sharing forwarding communing stuff to it ;).

Some snippets: "The use of Web 2.0 technologies in the music industry has changed the market forever, with musicians promoting themselves online and interacting directly with their fan bases...."  "Getting the users involved is the No. 1 trend pretty much everywhere right now' (yes, from me... and more:)  "What I call 'Music 2.0' is now very quickly becoming the mantra for the major labels: a Web-native music ecosystem," Leonhard told the E-Commerce Times. "More and more artists will be able to 'go direct' from the start and engage their fans from the get-go; both for creation as well as for marketing. "Once more than 2 percent of the world is on broadband, this kind of 'networked creation' will explode. Much of it won't be that good, of course, but talent will rise to the top regardless. Bloggers are now like DJs: They pick bands to play and talk about, and become powerful super-nodes," Leonhard noted.

Check out my Music 2.0 video here - and of course don't miss my fabulous Music 2.0 slideshow (best ever;) on Slideshare.

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• Music 2.0: a web native Music Industry, by Gerd Leonhard
• The New Music Economy: Music 2.0 At Picnic 2008 Amsterdam
• 5 steps to finding another way forward: getting on the right track to the Future of the Music Business
• Music 2.0 & The Future of Music - my presentation for the Copyright Organization of Trinidad & Tobago (Port of Spain, October 9. 2009)
• Quick report from the Future of Music RSA event in London: Machover shows new possibilities, Kennedy shows way for UK to become like China, Leonhard is the problem!
• Artists and Audiences in a connected World: my presentation at the Scottish Audience Development Forum in Edinburgh ("Getting Attention 2.0")

Comments

[Gavroche]

I couldn't agree more. The key is to give your fans a new experience why letting them be a part of your music. Social media tools have made this easier than before. I wonder when social media tools well help musicians begin to create music!