Trends from the 2008 Mobile World Congress (Accenture Report): customer centric convergence

Accenture has been publishing some pretty good reports lately, the latest one has a review of the 2008 3GSM show and the most essential trends from there. Here are the high-lights:

• We live in a three-screen world—interacting with our televisions, computers and mobile devices—and consumers will increasingly expect content to flow seamlessly across all three.
• Accenture believes the next evolutionary phase is something they call customer-centric convergence. That means being guided—with every technology or service—by a single, overarching imperative: to produce products and services that encompass, complement and dovetail with every element of the customer's wants, needs and lifestyle.
• Handsets Designed with People in Mind
• 4G Comes of Age
• Ubiquitous Networks
• Open Architectures and an Open Service Delivery Platform: To bring products to market faster, more and more service providers and high-tech companies are embracing a new paradigm of collaboration often referred to as open innovation or collective invention
• Digital Advertising/Mobile Advertising