MediaFuturist: 4 great reports from UniversalMcCann: Trusting Strangers, Widgets, Welcome to the Free World, and Social Media (Wave 3)

September 30, 2008

4 great reports from UniversalMcCann: Trusting Strangers, Widgets, Welcome to the Free World, and Social Media (Wave 3)

Tom Smith at UniversalMcCann (I like their cool tagline 'the next thing now', btw) has just alerted me to some really nice research that was done by them, so here they are. On your next flight or train ride, be sure to print them, and dive in - there's lots of great stuff in here. Tom Smith has an interesting blog, btw, too, here.

Download welcome_to_the_free_world_20080721123522.pdf
Download widgets_trendmarker_feb08_forweb_200803251313542.pdf
Download um-international-social-media-research-wave3-1208176731994979-9.pdf
Download strangers_reportLR_20080924101433.pdf

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Posted by Gerd Leonhard at 11:50:32 AM in Attention Economy, Branding, CHANGE, Future of Media, Good reads, Must Reads, Resources, Social Media, Widgets

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