A new Music Ecosystem: my presentation at the PICNIC conference in Amsterdam
Update: the link to the video is here, now - thanks to Hessel at TribeofNoise, and evideo.tv I had the pleasure of speaking at the annual PICNIC conference in Amsterdam on September 25, 2008, on the topic of "A New Music Ecosystem- Future Models for Music Creation, Distribution, Marketing and Selling". The details: "The music industry is changing. Artists and
developers everywhere are working on new ways of connecting fans and
bands and developing new businesses along the way. In this PICNIC
Special, the future of the music industry will be presented by keynote
speaker and Media Futurist Gerd Leonhard, followed by four exciting
case studies from start-ups and artists. Hosted by the Music Center the
Netherlands, the afternoon will be moderated by the most passionate
Dutch new media & music lover, Erwin Blom." This was a fun event, and Erwin did a great job hosting it, the only drawback being that it was somewhat a bit on the sidelines of this really super-interesting conference, and it also felt a bit like the real 'action' is no longer anywhere close to the digital music turf. For me, the most interesting 2 companies that presented after I did 'my thing' were Twones and TribeofNoise. Check them out.
As promised, here is the PDF with most of my presentation (8 MB, 42 pages), video to follow I hope: gerd_leonhard_new_music_economy_at_picnic_2008_ams.pdf Download the Music2.0 book here... btw;)
My absolute favorite presentations at PICNIC, so far, were conductor Itay Talgam (totally authentic, engaging, meaningful, witty, 100% inspiring) and author of 'here comes everybody' and longtime favorite Clay Skirky (sharp, full of ideas, crossing 50 and 50.000 foot levels at lightning speeds).
