MediaFuturist: Execs: Mobile to Become the 'First Screen'

September 23, 2008

Execs: Mobile to Become the 'First Screen'

Very interesting indeed: Execs: Mobile to Become the 'First Screen'.

Bob Greenberg, CEO and global chief creative officer at R/GA, and Arto Joensuu, global director of e-marketing for Nokia, today explained how the "third screen" -- or mobile media -- will become the "first screen," surpassing television and online.

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Posted by Gerd Leonhard at 09:06:46 PM in Mobility

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