Muxtape relaunching soon, in the service of bands (it says)
An update on Muxtape was just published on their site: Muxtape. My previous Muxtape-related posts are here. It totally amazes (but not surprises) me how much Justin's story is similar to my own experiences with Sonific, my last digital music startup, and how much it matches with the stories I keep hearing from dozens of brave if maybe somewhat 'fresh' digital music entrepreneurs every single day: you bring golden ideas to the record industry and they will act like it's dirt - simply because it means they will need to share the control. Most of the major label execs will eagerly suck up all the information you can give them only to then a) drop all communications and reverse-engineer what you do b) present you with terms that would make Stalin look like an altruist. Muxtape draws the right conclusion: start from scratch, directly with the artists. But - how will they retain a sizable audience with just that? This is the Sonific, Jamendo, Reverbnation problem... Also see my post on the MidemNetBlog, on Muxtape.




