The Future of Advertising is... Publishing!

Read Scott Karp: Why Traditional Advertising Formats Fail On The Web - Publishing 2.0. and from the comment section, a comment by Jon Henshaw: "Personally, I think the future of online advertising – beyond the AdWord/AdSense buyer with intent model – will involve the old school method of clever product placement. The “editorial” won’t be about the product, but the product will still exist within the editorial. The future of modern online advertising will rest in the hands of streamlining the process of integrating product placement with high quality content. In my mind, it won’t be much different than what movies and print publishers do today..."

My conclusion is similar:

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