Consumers Await on Social Networks says eMarketer - the End of Ads as Interruptions

Good read: Consumers Await on Social Networks - eMarketer.  “Americans are eager to deepen their brand relationships through social media,” said Mike Hollywood, director of new media at Cone, in a statement. “It isn’t an intrusion into their lives, but rather a welcome channel for discussion.” No more 'Ads as Interruptions' if we have "Ad = Content in a Social Medium"